Achieve a vibrant platinum ash blonde shade with the gentle, ammonia-free Herbatint Permanent Hair Colour Gel in 10C. This vegan and cruelty-free formula is enriched with 8 organic herbal extracts and designed for 100% grey coverage with long-lasting results. The drip-free gel texture ensures even application, while the refined ash tone helps neutralize unwanted copper or red undertones for a cooler blonde finish.